Essay on Dream

Essay on Dream Essay on dream is a subject of interest for many professors and teachers in colleges and universities. Normally students and young scholars try to explore essay on my dream in different ways. Sometimes they try to write an essay on I have a dream and some times on certain other variables of dreams like essay on American dream or essay on dreams. Despite any variations in dreams and their writings students find essay on dreams as an interesting topic to explore and write on. While customizing different ways and styles of essay papers on dreams; students and writers must consider different factors relating to dreams and their natures. Dreams are categorised in different groups in various divisions. Some dreams are early hour dreams and are considered to be untrue and often are vague in the mind of person after he wakes up.   Such dreams are associated with short term and present situations of life.   When it comes to deep sleep dreams, these are thoughtful and have more details for exploratory researchers. These dreams come from midnight to early morning hours. Such dreams have multi fold details relating to the dreamer’s life, experiences, problems, personality and psychology. While writing an essay on dreams, one must know a little more about dreams and their importance in human life. Secondly, writing an essay on dream requires a good level of thoughtfulness and understanding of human psychology. Step by step procedure of writing a dream essay may be like the list given here: Draw a simple sketch of dream or dreams to be included in your essay. This paper detail will help you in writing essay on dream very well. After writing the layout and main contents of your dream, now this is the time to list down the contents of your essay. Introduction will be the first point of your paper, here you will give a little description of dreams and will explain the purpose of writing this dream essay. Valid and authentic sources must be cited when you narrate any description with dreams. If you just explain the causes and predictions without citation, this will not be acceptable to your professors. Dream essay writing requires you to have good grammar skills and command on language. You should try to use simple language instead of adopting a complex language style for your English or American Dream Essay. While considering the value of dreams during writing a dream essay; always consider psychological importance of dreams for individuals. Dreams have different intensities and all individuals have different impact of dreams. A writer of dream essay should always keep in mind this difference. A conclusion is the last part of a good dream essay. Here writer concludes the main theme with its main findings and his/her own individual suggestions and inputs. Some times students have lesser time available for to write a dream essay, the best solution they find is to buy a dream essay from custom writing company. Custom dream essay can save your time and you can get better grade in lesser time if your selection of custom company is good. You can safely order essay on dream with our custom essay writing company , then enjoy your time with friends and have fun.

Twitter Fiction. Really!

Twitter Fiction. Really! Twitter Fiction. Really! Twitter Fiction. Really! By Simon Kewin The Twitter microblogging/social networking site is an invaluable resource for writers. It can, for example, provide a stream of links to useful web pages or it can enable writers to keep in touch with editors, publishers or other writers.   You may not know, however, that Twitter can also be used to publish fiction directly. This may seem unlikely, given the 140 character limit on the size of a â€Å"tweet† (a Twitter post), but many people do use the system for precisely this.   Writing very short fiction is not a new development. Ernest Hemingway, for example, once wrote the following six-word story :   For sale: baby shoes, never worn.   This would fit into a tweet four times over. Hemingway reportedly considered it the finest prose he had ever written.   But writing such short fiction is by no means easy. Each word has to be placed with the utmost care. Achieving a satisfying story arc, or any sort of believable character description, is challenging. Often, the trick is to leave much of the story out; to imply it so that readers fill in the details for themselves. There is no time for scene-setting or preamble; you need to catch the key moment of the story. Not all stories written for Twitter will be successful, but trying to create one can teach you a lot about concise writing and careful word selection. If you’re interested in producing stories short enough to be published via Twitter, there are even magazines that specialize in doing so : markets you can submit your work to as you would for any other magazine. The following are recommended :   Thaumatrope – for genre fiction (SF, fantasy, horror) Nanoism – for more literary fiction PicFic – for stories based on a weekly pictorial prompt   Of course, there’s nothing to stop you publishing your own fiction tweets yourself if you wish to, perhaps including an appropriate â€Å"hashtag† so that other users can more easily find your work. Precisely how to do that is a subject for another article †¦ Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Freelance Writing category, check our popular posts, or choose a related post below:What is Dative Case?7 Other Types of Pronouns

America's Eating and Farming Disorder Essay Example | Topics and Well Written Essays - 750 words

America's Eating and Farming Disorder - Essay Example A country with a diet tradition does not require laws to govern their meals. Some authors claimed people could eat more meat and lose weight by avoiding bread and pasta. These are high protein, low carbohydrate diets, but these carbohydrates were eaten precisely to stay slim. New research tried to explain eating fat does not make people fat, and within a short time, bread and pasta were restored in supermarkets and restaurants. These changes in eating habits could not have occurred if the culture had deep rooted traditions about food and eating (2). These food faddists have kept increasing and are responsible for the dietary confusion among people. Countries such as France and Italy choose their dinner on the basis of pleasure and tradition and can eat â€Å"unhealthy† foods and remain healthier and slimmer than the Americans. The supermarkets have a section of garden fruits and vegetables and a meat section in the rear. They represent a wide range of biodiversity, with stocks of plants and animals (16). A majority of foods in supermarkets come from processed corn. This forms the industrial food chain and feeds the people most of the times. Even animals such as turkey, lambs and chicken are fed on corn; therefore America survives on corn (18). Soft drinks and sodas are sweetened with high fructose corn syrup. Corn has conquered most diets in America and the world and occupies a bigger percentage of the food chain. Foods such as hamburgers and Gatorade begin from corn. Through photosynthesis, a large percentage of carbon in the air is utilized by corn. This is then passed to the human body through meals. American botanists have cross bred corn to produce hybrids and farmers only have to buy seeds every spring instead of relying on natural reproduction of the plants (31). This process of producing excess corn does not have huge benefits to the farmer. Naylor is a corn farmer, who can barely support the people living on the farm and has to contribute to the food chain (36). Scientists have produced genetically modified organisms (GMOs), which are more expensive. They have high yields, but the profits have to cover for the high purchase prices. The high production has outrun the demand, which keeps the prices low. The farmers only have the option of producing more corn and rely on government subsidies for survival. Agricultural corporations like ADM and Cargill gain the primary benefits of the industrial food chain. They purchase cheap corn from the farmers and process it into high valued corn products that flood supermarkets and other food stores. In the olden days, farmers used horses for labor. The greenbelt was lined with ranches for horses and other animals. The introduction of tractors phased out the horses, and the ranches disappeared. Cattle and other animals were fattened on feedlots with corn (41). They are not allowed to feed on grass, and their meat has a high percentage of dangerous fat. These fats and bacteria are passed to humans, who prefer fattened beef due to its tenderness. Artificial fertilizer was applied to corn fields to supplement the fertility of Iowa soil. Soil fertility has shifted from reliance on the sun to reliance on fossil fuels. These chemical elements have destroyed the natural soil fertility and are passed over to the human body when they consume corn (45). Synthetic fertilizers phased

A Friend in Need Is Friend Indeed Essay Example | Topics and Well Written Essays - 1250 words

A Friend in Need Is Friend Indeed - Essay Example Broken houses and schools, gaping cracks in the land, blocked tracks with land slide and the stench of human flesh when you pass through an area, where there "used to be" a settlement, were the sights which had for the time being overpowered the beauty of the Nature. During John's initial deployment, while driving through the area seeing dead bodies of men, women and children, half visible and half buried in the debris of the accommodation, which they once thought to protect them from the hazards of weather, were a common site. John could not realize the beauty of the area due to these gory sights for almost six months. Then he was provided with an assistant Akbar. He was a local lad. 30 years of age, 5 ft 7, thin built, fair complexion and a sea of wretchedness in his eyes. Eyes do really say a lot. It was as if there had also been an earth quake in the eyes of Akbar which demolished all the foundations on which the palace of hope of better life is built. John noticed that his eyes only sparkle when they suddenly starts getting wet, sometimes talking with him and at times just sitting beside him looking around when they were driving through the area. John was sure that Akbar was the one whose life had been permanently and irreversibly shaken by the earth quake almost a year back. John was not sure how many times he wanted to ask about the back ground of Akbar. There were many questions keep coming to his mind. Did Akbar lose his loved ones in the earthquake How he thinks about the life now How he is managing his shock Does he require help Was there any way John can help him Was there any way he can bring back the sparkle in his eyes which was a common thing in any one's eyes who longs for life There seem to be thousands of more questions coming in the mind of John. All these questions keep on resonating in his mind, urging him to inquire, pressing him, teasing him and always making him feel as if his mind is occupied. Initially they come one by one, one questi on leading to another then another then another but soon their speed increase and they follow with such speed that John loose their comprehension and then they all merge into one big question "Should John ask Akbar about his past" Always there used to be two answers, one part of John saying "Yes" because Akbar was his partner and knowing his past was his moral obligation. The other part saying "No" as it will remind Akbar about his grief, increasing the dampness and quietness in his eyes and character. Which part to hear And which part was right Was not yet decided by John. On 20 April 2007, John along with Akbar was moving in the area on a jeep. It had just stopped raining. Both were sitting quietly. John was driving and enjoying the local beauty, it seemed that entire area had taken a bath and was looking fresh and pompous. While moving on the track, on one side were the mountain and the other 20 feet down below a stream flowing. The noise of stream could be heard as soon as the rain stopped as if it was requesting the clouds to give more of its basic ingredient. Every now and then the rain starts pouring down heavily (as if fulfilling the request of stream) and making sound on the roof of the jeep to an extent that John and Akbar could not talk, if at all they tried. But Akbar was not at all interested in talking as always. Giving short and crisp answers to any inquiry made by John. As they

Video game console Essay Example for Free

Video game console Essay A video game is an electronic game that involves human interaction with a user interface to generate visual feedback on a video device. The word video in video game traditionally referred to cathode ray tube (CRT) display device, but it now implies any type of display device that can produce two or three dimensional images. The electronic systems used to play video games are known as platforms; examples of these are personal computers and video game consoles . These platforms range from large mainframe computers to small handheld devices. Specialized video games such as arcade games, while previously common, have gradually declined in use. The input device used to manipulate video games is called a game controller, and varies across platforms. For example, a controller might consist of only a button and a joystick, while another may feature a dozen buttons and one or more joysticks. Early personal computer games often needed a keyboard for game play, or more commonly, required the user to buy a separate joystick with at least one button. Many modern computer games allow or require the player to use a keyboard and a mouse simultaneously. A few of the most common game controllers are gamepads, mouse, keyboards, and joysticks. Video games typically use additional means of providing interactivity and information to the player. Audio is almost universal, using sound reproduction devices, such as speakers and headphones. Other feedback may come via haptic peripherals, such as vibration or force feedback, with vibration sometimes used to simulate force feedback. The present era is the age of modern communication technology is an integral part of youth lives in the twenty first century. The world of electronic media however is changing dramatically; the vast majority of youth have access to multiple media. Most have internet and video game access and a significant portion have cellphones and iPads. Video games have been an important part of our culture (Sherry 2001). The term Video game in the broadcast possible sense is a form of computer based entertainment. Youth play video games for fun with the goal of progressing to the next Level (stage in playing games) and eventually conquering the opponent whether that’s another player or the computer. What’s more the social aspect sharing tactics experiences and explanation helps cement what they have learned. Opportunity for gaming are everywhere and teens are playing video games frequently. Educational video games, handheld device and media production tools can allow young students to see how complex language and other symbols systems attached to the world. From the first rock arrow heads to globe spanning communication network, human have attempted to use technology in improving length and quality of life. Video games are digital entertainment media that utilize both audio and visual channels to capture the audience attention and immense the in the developers vision. In many cases, this involves putting the player in the role of the avatar that interacts with the in game cases. In essence the player is the star of an interactive movie he sees his avatars action portrayed on screen for his entertainment. It logically follows that the aesthetics for video game should attain similar standards to that of a movie, the quality of both visuals and sound should be high. According to Anderson, Buckley and Gentile 2007; Anderson and Bushman 2001: Anderson Carnagey, Flangnan, Benjamin Eubanks and Valentine 2004; Anderson Dill 2000, Experimental and longitudinal and meta-analytic data indicate that playing violent video games increase aggression hostility and aggressive thoughts. According to Hannon, 2007 Epstein, Beeches, Graf and Roemmich 2007. Games with positive content show positive effect. For Example, playing a dancing Video Game can help children lose weight Konami Dance Revolution 2007. Today, sophisticated video games require players to pay constant attention to the game rather than passively watching a movie. This has both positive and negative impact on the player. 1. 2STATEMENT OF THE PROBLEM It’s worth thinking about video game habits. The rapidly evolving nature of video game graphics, violence, and realism cautions against any definitive statement about the impact of video games on social behavior. According to an article by Sheri Rauh (2006), â€Å"Video Game Addiction No Fun† addiction was defined by Dr.Michael Brody as, â€Å"The person needs more and more of a substance or behavior to keep him going. If the person does not get more of the substance or behavior, he becomes irritable and miserable. † According to the Report of the Council on Science and Public Health on the topic of Emotional and Behavioral Effects, Including Addictive Potential, of Video Games, (2007) the committee stated that they had engaged in a thorough study of how video games were affecting lives but had insufficient evidence that playing video games for more than two hours per day could be considered an addiction. However, they did recommend that two hours of screen time, television, video games and computers was the maximum amount of time that anyone should have every day. In Samaru, due to the establishment of many game centers, many youth that nowadays find freedom too early to laze around. Sometimes some of them sneak through tightened blockages to video centers to satisfy their craving which at the long run help them in derailing them from the path of morality. It does not only constitute distraction but loss of other invaluable assets like time, money and domestic disobedience. Therefore study becomes necessary in other to know what these youth gratify from by spending so much time in game centers playing games. 1. 3RESEARCH QUESTIONS The study shall seek answers to the following questions: 1. Does regular playing of the game teachesteach you how to play the game in reality? 2. What are the pleasures derived from playing the game? 3. Why do youth prefer playing soccer play station to other games available to them? 4. Does regular playing of the game divert them away from other pressing responsibilities? 1. 4RESEARCH OBJECTIVES. The aim of the study is mainly to provide for an empirical base for understanding what gratification do youth derive from constant playing of video games. As such, the specific objectives of the study are as follows: 1. To know the pleasure youth derive from playing video games. 2. To know if playing soccer play station teaches youth how to play football in real life 3. To know the reason why they prefer play station soccer to other available game. 4. To know if the game deviate them from their responsibilities. 1. 5SIGNIFICANCE OF THE STUDY. This research work will be of significance because it will know what the youth in Samaru gratify from playing video games specifically soccer play station and what impact does playing it have on them. The research will be able to show what intension they have when packaging the content and to let us know the regulatory body controlling video game content. Finally the research work will be adding to the academic knowledge. 1. 6SCOPE Video game has been and will continue to be a highly popular form of entertainment for the last 30years. They encourage player to become part of the games, sport games like soccer, wrestling motor and bike racing etc. These games consoles have different models e. g Play Station 1, Play Station 2, Play Station 3 and the newly xBox. Therefore this study will focus on the use and gratification of video games specifically soccer play station as regards to the joy they derive craving immorality and how the usage has increase socialization among youths in Samaru. 1. 7LIMITATION The research will have much limitation which will be made know at the end of the research work. 1. 8JUSTIFICATION OF THE STUDY The study is necessary or problematic because it is important for the community and the youth at large to know the effect of video games on their ward and to know how far they can follow the laid down rules given by the gaming regulatory bodies on the type of game that their ward can be exposed to. 1. 9DEFINITION OF TERMS Video Game: The term video game generally refers to interactive entertainment programs that are projected onto television-type screens, either by coin-operated arcade games or dedicated game-playing computers called video-game consoles. Electronic Games: Electronic Games, interactive hardware or software played for entertainment, challenge, or educational purposes. Emotions: Signifies a reaction involving certain physiological changes, such as an accelerated or retarded pulse rate, the diminished or increased activities of certain glands, or a change in body temperature, which stimulate the individual, or some component part of his or her body, to further activity. Gratification: The highest stage of Satisfaction, fulfillment, indulgence, enjoyment, pleasure, delight REFERENCE Asika (2002) Research Methodology in Behavioral Science. Ikeja Logoji Longman Nig Plc. American Medical Association. (2007). Report of the Council on Science and Public Health. (CSAPH Report 12-A-07). Retrieved from www. ama-assn. org/ama1/pub/upload/mm/467/csaph12a07. doc Rauh, S. (2006). Video Game Addiction No Fun. Retrieved from http://www. webmd. com/mental-health/features/video-game-addiction-no-fun Bushman, B. Anderson, C. (2002) Violent Video Games and Hostile Expectations: Test of the General Aggression Model. Personality and Social Psychology Bulletin, 28, 1979-1986. Braun C. and Giroux, J. (1989), Arcade video Games: Proxemic, Cognitive and content Analysis, Journal of Leisure Research, 21 92. Dill, K. E. , Dill, J. C. Video game violence: a review of the empirical literature Aggressive and Violent Behaviour, 3. 407 428 Microsoft  ® Encarta  ® 2009.  © 1993-2008 Microsoft Corporation. All rights reserved. Gentile, D. A. Anderson, C. A. (2003), Violent Video Games: The newest media violence hazard. In D. A. Gentile (Ed), Media Violence and Children. Westport, CT: Praeger Publishing.

The Causes of Gallbladder Attacks Essay -- essays research papers fc

The Causes of Gallbladder Attacks Outline I. Introduction: It is estimated that approxiamately 10 to 20 percent of the population in the United States and Western Europe are currently being affected by Gallbladder attacks. Thesis statement: These attacks are mainly caused by the development of gallstones in the gallbladder. II. Definition. A.  Ã‚  Ã‚  Ã‚  Ã‚  Gallbladder B.  Ã‚  Ã‚  Ã‚  Ã‚  Gallstones III. Causes. A.  Ã‚  Ã‚  Ã‚  Ã‚  Obesity B.  Ã‚  Ã‚  Ã‚  Ã‚  Estrogen C.  Ã‚  Ã‚  Ã‚  Ã‚  Ethnicity D.  Ã‚  Ã‚  Ã‚  Ã‚  Age and gender IV. Symptoms. A.  Ã‚  Ã‚  Ã‚  Ã‚  Chronic indigestion B.  Ã‚  Ã‚  Ã‚  Ã‚  Sudden, steady and moderate-to- intense pain in your upper abdomen C.  Ã‚  Ã‚  Ã‚  Ã‚  Nausea and vomiting V. Diagnosis. A.  Ã‚  Ã‚  Ã‚  Ã‚  Ultrasound B.  Ã‚  Ã‚  Ã‚  Ã‚  Cholecystogram Conclusion It might sound interesting to explore the reason why so many people are currently being affected by these attacks. According to statistics, 1 out of 8 men and 1 out of 4 women will have gallstones or gallbladder problems before they reach the age of 60. What then is the Gallbladder? The gallbladder according to Dorland’s Medical Dictionary is ‘the pear shaped reservoir for the bile on the posteroinferior surface of the liver, between the right and the left quadrate lobe, from its neck the cystic duct projects to join the common bile duct’. The function of the gallbladder in the human body is to solve and concentrate bile, which is produced by the liver and is necessary for proper digestion of fats. What are Gallstones? Gallstones form when the liquid stored in the gallbladder hardens into pieces of stone-like material. The liquid, called bile is used to help the body digest fats. Bile is made in the liver, and then stored in the gallbladder until the body needs to digest fat. At that time, the gallbladder contracts and pushes the bile into a tube—called the common bile duct—that carries it to the small intestine, where it help with digestion. Bile contains water, cholesterol, fats, bile salts, proteins, and bilirubin. Bile salts breaks up fats, and bilirubin gives bile and stool a yellowish color. If the liquid bile contains too much cholesterol, bile salts, or bilirubin, under certain conditions it can harden into stones. They may occur as a simple, large stone or many small ones. Gallstones are mixtures of compound, but are mostly cholesterol. According to studies many people have gallstones and never know it. Matter of fact, gallstones often cause no symptoms ... ...h a type of surgery called Cholecystectomy. The Non-Surgical approaches are used only in specific situations such as when a patient’s condition prevents using an anesthetic. In such cases, Oral dissolution therapy is used. In conclusion, 1 out of 10 people are at risk for gallbladder attacks. Gallstones are the main reason for these attacks. If you’re older, a female or overweight and have a sedentary lifestyle, a diet high in fat and sugar, you pose to be a potential candidate for these painful attacks. Bibliography Dorland’s Medical Dictionary http://www.lap-associates.com/SurgicalServices/biliary.html http://www.marysherbs.com/heal-gal.html Mayo Clinic Health Information. â€Å"What are Gallstones?† 11 Nov 2000< http://aolsvc.illness.aol.com/DS000165/main.html> http://www.med.upenn.edu/~surgery/clin/gallblad.html http://wwwmedocs.ucdavis.edu/IMD/420B/esylabus/biliary.html http://www.moreton.com.au/ana/handbook/gall.html National Digestive Diseases Information Clearinghouse. â€Å"Gallstones.†< http://www.niddk.nih.gov/health/digest/pubs/galstn/gallstns.html> http://www.wellweb.com/nutri/dieting_and_gallstones.html http:// www.yourhealth.com/ahl/1608.html

Colgate Max Fresh Essay

Gross world product up 2.5% in 2005, following two years of < 1% growth. Overall emerging market economies exploding; + 10% GDP growth in China and + 6% growth in Latin America. Political values in emerging markets may make it difficult for foreign competition to enter market without domestic partner and / or; foreign investment & market diversification less attractive (import / export tariffs). Situational Analysis Situational Analysis Industry Purpose of the Oral Personal Care industry is to prevent teeth and gum diseases and deliver cosmetic benefits. Scope of the industry includes toothpaste, floss, mouth rinses and toothbrushes. Industry Definition Competition Colgate has dominant market value share in China (32%) and Mexico (82%). China market fragmented with Colgate & P&G representing 53% of share. Situational Analysis Industry Product Development growth strategy with launches of premium tier brand extensions Crest Whitening Expressions (US) Crest With Scope (US), Colgate Icy Fresh (China), Crest Cool Expressions (MX). Brand Position: Competition Strategy (P&G) C+S = toothpaste + mouthwash + whitening CWE / CCE = flavor + toothpaste + whitening Entering Emerging Markets under its Crest brand without JV partners. Leveraging x-brand scale with Crest + Scope. Built its brand around therapeutic benefits, while cosmetic benefits market growing fastest in Emerging Markets. Innovating in cosmetic segment; a historic Colgate stronghold. Heavily invests in advertising behind new product launches. Situational Analysis Growth Market Strategies Porter Five Forces Analysis Global Oral Personal Care Colgate Palmolive Oral Care SWOT Analysis Situational Analysis Marketing Strategy Pricing: Positioned as a super-premium brand, price parity to Crest Cool Expressions (14.99 – 15.99 pesos). Marketing Budget: $2MM marketing budget aimed to drive trial through in-store merchandising, sampling, and public relations. Corporate Marketing Strategy Objectives Colgate Max Fresh (CMF) Mexico Marketing Plan Strategic Growth driven by high margin core business. Advertising focused on high margin products and high potential markets. Innovation driven: 40% of sales from products launched in past 5 years. Tactical Growth Strategy: Product Development; Super Premium segment Growth Targets: China 2% YR1, 2.8% YR2; MX 5% YR1, 6% YR2 value share. Will require trading up consumers. Value Proposition: CMF would drive new dimension of freshness Target Market: Geared towards 18-34 yr. old adults (female oriented); augment Colgate’s strong competitive position in Value & Mid-Tier. Situational Analysis Marketing Strategy Will US developed media plans translate? Can Colgate effectively trade-up consumers? What impact will cannibalization have on profitability? Is market large enough in Mexico for premium segments? Will benefits of CMF convey to Mexico consumers? BASES testing and Consumer Viability Index showed marginal promise.. CMF Marketing Concerns for Mexico Symptoms of Colgate Palmolive’s Primary Problem Emerging Market consumers are price sensitive Crest attacking cosmetic segment Consumers experiment through trial vs. large initial purchase Despite Growth in key areas Colgate-Palmolive operating profits and net income are down. +6.5% unit volume growth +7% sales dollar growth +0.1% growth in gross profit margin -2% Operational Profit -7% Net Income To drive growth Colgate-Palmolive is looking to focus on higher margin core businesses. Core Elements of the Strategic Problem In the US toothpaste market CP is seeing a 3.1% increase in volume of sales attributable to the Super Premium Toothpaste Category. Global Strategic Opportunity exists in the Premium Toothpaste market. Represents $75 M sales dollar increase and total market cap of $409.5 M dollars Only the Premium Toothpaste Category is growing at a substantial rate. In 2004 CP captured ~60% of that Sales Dollar Increase in the US largely dues to the introduction of Colgate Max Fresh. In order to continue to grow CP must find a way to develop their Premium Toothpaste product CMF in emerging countries. Colgate Palmolive’s Primary Problem Would the costs of adopting CMF in each new country provide sufficient incremental sales and profits to justify the added complexity of localized marketing and rollout plans associated with those new markets. Colgate-Palmolive must continue to globalize its Premium Toothpaste Strategy. Any solution must balance they cost of localization with the expected sales and profit increase for each new market. Also it is in Colgate-Palmolive’s best interest to develop reusable guidelines as it approaches other new markets similar to China and Mexico. Colgate Palmolive’s Secondary Problems Type 1: Establish a tactical marketing plan for the CMF rollout in an emerging market where Colgate-Palmolive has little previously established presence(China) Type 2: Establish a tactical marketing plan for the CMF rollout in an established market that has high competitor activity(Mexico). In order to establish an effective global strategy two types of secondary problems must be solved in the Colgate Max Fresh Case Study: Any solution must balance they cost of localization with the expected sales and profit increase for each new market. Secondary Problem Detail Need to introduce a product to push Colgate-Palmolive profitability Colgate has worldwide share, the only way to expand is to drive high margin business. China(new markets) have strongly entrenched local brands. Colgate Max fresh will need to compete with its own joint venture brand Darlie(High End). Due to new product introduction at the Super Premium Toothpaste Market competitor Crest has 3% growth year to year, Colgate Equity Brands have been stagnant for 3 years. CP is not only loosing out on possible profits but also slowly loosing market share to its #1 competitor. Market is unfamiliar with CMF â€Å"breath strips† US Marketing Video will be ineffective due to the US Star involved. Is it worth creating new celebrity backed marketing content? Will the Go Big or Go Home strategy work in China and other similar markets? How can Colgate-Palmolive best enter the Chinese Market with CMF. China Secondary Problem Detail Colgate-Palmolive knows P&G will be introducing Crest Cool Expressions(CWE) in Mexico in the near future. CO must develop the best marketing plan to stunt P&G Crest Cool Expressions while protecting their overwhelming market share. 82% Value share for Colgate-Palmolive CP needs to create a marketing plan to introduce CMF with limited budget and maximize regional utility. Due to CP’s large inherent market share, the goal of the Mexican campaign will be to maximize the product funnel. There is a large opportunity present to upsell customers from the Big Red Brand toothpaste to the new CMF toothpaste. Mexico See Exhibit 17 – Will waiting to introduce CMF until after the CWE product introduction change the company estimates of profitability? Can the Mexico Snowsurfer commercial be better standardized for global marketing plans? Going forward how will CP utilize this marketing plan for future markets? Colgate-Palmolive Company Alternatives Locally make the clear bottle Works for China, not Mexico China Allows for ease of expansion of the Colgate Max Fresh brand in clear bottle to other regional locales Also, provides future capabilities for use in other new products Problems: This does add 20% variable cost to COGS Initiates a 6 month delay on production $1.5 M sunk cost before production Alternatives Colgate-Palmolive Company Alternatives Regional Market Alternatives Mexico China Colgate-Palmolive Company Alternatives Provide more trial availability with the smaller packages to sway more to give CMF a try CMF has the breath strips or â€Å"cooling crystals† within the toothpaste, therefore bundle the breath strips package with CMF to build awareness. Stop utilizing celebrities to promote CMF Provide regional flavors Keeps product as a premium product Cost of $200,000 per flavor Has shown promising outcomes in other regions In China, Crest utilized a tea flavor and Colgate a salt flavor In Russia, after releasing a local flavor, the toothpaste market share rose from 11.8% in 2002 to 24.9% in 2005. Colgate-Palmolive Company Alternatives Allows for greater differentiation between the CWE toothpaste In Mexico, drop the price from 15.99 pesos to 14.99 pesos to protect a greater share of CP market share. In Mexico and other markets CP is highly entrenched in, utilize clear bottle In Mexico, Keep the price at 15.99 pesos Implementation Strategic Vs. Tactical Plans The strategic plan moving forward for emerging markets will be to use an easily customizable commercial and adapt it to multiple countries Colgate is the dominant toothpaste brand world wide, so our primary goal will be to prevent Crest from gaining market share and also to upsell our existing customers to the super premium segment We agree with the decision to use a celebrity commercial in China due to the size of the market share the Crest is cultivating Each region and culture has a different set of values and preferences Each region will have a unique tactical plan to maximize effectiveness Jay Chou Colgate Max Fresh Commercial Implementation in China Dispensing the toothpaste in clear bottles to build brand awareness Colgate-Palmolive has invested a large amount of capitol in the Max Fresh marketing campaign Maximize the return on investment by: Transition to less expensive packaging once consumers are familiar with product Include breath strip samples with Max Fresh tooth paste in selected markets Snowsurfer Commercial (English Dub) Implementation in Mexico Our strategies in Mexico will be very similar to our plan in other emerging markets Focus will be on preserving our market share instead of new growth Use clear bottle and breath strip samples in select markets to increase brand awareness Colgate accounts for 82% of total market share compared to 10.2% of Crest’s total market share Crest + Scope only accounts for 3%of total market share Set price at 14.99 pesos per 100 ml We will re-evaluate our Colgate Total (19.36 pesos per 100 ml) marketing campaign to focus on the affluent 40+ age group to minimize cannibalization Implementation in Brazil Characteristics of the Brazilian Market 71% of Brazilians agree that â€Å"music is an important part of my life† 33% have participated in trips to the beach in the last 30 days 76% agree that â€Å"it is important to be attractive to the opposite sex† 65% agree that â€Å"it is important to keep young looking† 32% express the desire for plastic surgery in order to improve their appearance Statistics from Geoff Wicken, KMR Group Tactical Strategy Brazil Vollyball is the 2nd most popular sport in Brazil To become a sponsor on the FIVB circuit, we must apply by July 31, 2006 Update packaging to include â€Å"Made in Brazil† The busy season in Rio De Janeiro December to March, so we recommend kicking off a medial marketing campaign in October 2006 This will give Colgate-Palmolive a chance to evaluate the success of the BreathStrip samples in China and Mexico If we do not see the return on investment we will not include the promotional packaging in Brazil Brazilians place a high emphasis on being attractive to the opposite sex, which means there could a tremendous opportunity to market Colgate Max Fresh as a product that will whiten teeth and make you more â€Å"kissable† Adapt the SnowSurfer commercial to the Brazilian market Sponsor a national beach vollyball tournament Conclusion Colgate-Palmolive is actively seeking ways to increase their operating profit and net income Introducing new high margin products to emerging markets will be critical to their success Marketing Colgate Max Fresh as efficiently and effectively as possible will be necessary in helping us achieve our financial goals UNILEVER