Essay on Dream

Essay on Dream Essay on dream is a subject of interest for many professors and teachers in colleges and universities. Normally students and young scholars try to explore essay on my dream in different ways. Sometimes they try to write an essay on I have a dream and some times on certain other variables of dreams like essay on American dream or essay on dreams. Despite any variations in dreams and their writings students find essay on dreams as an interesting topic to explore and write on. While customizing different ways and styles of essay papers on dreams; students and writers must consider different factors relating to dreams and their natures. Dreams are categorised in different groups in various divisions. Some dreams are early hour dreams and are considered to be untrue and often are vague in the mind of person after he wakes up.   Such dreams are associated with short term and present situations of life.   When it comes to deep sleep dreams, these are thoughtful and have more details for exploratory researchers. These dreams come from midnight to early morning hours. Such dreams have multi fold details relating to the dreamer’s life, experiences, problems, personality and psychology. While writing an essay on dreams, one must know a little more about dreams and their importance in human life. Secondly, writing an essay on dream requires a good level of thoughtfulness and understanding of human psychology. Step by step procedure of writing a dream essay may be like the list given here: Draw a simple sketch of dream or dreams to be included in your essay. This paper detail will help you in writing essay on dream very well. After writing the layout and main contents of your dream, now this is the time to list down the contents of your essay. Introduction will be the first point of your paper, here you will give a little description of dreams and will explain the purpose of writing this dream essay. Valid and authentic sources must be cited when you narrate any description with dreams. If you just explain the causes and predictions without citation, this will not be acceptable to your professors. Dream essay writing requires you to have good grammar skills and command on language. You should try to use simple language instead of adopting a complex language style for your English or American Dream Essay. While considering the value of dreams during writing a dream essay; always consider psychological importance of dreams for individuals. Dreams have different intensities and all individuals have different impact of dreams. A writer of dream essay should always keep in mind this difference. A conclusion is the last part of a good dream essay. Here writer concludes the main theme with its main findings and his/her own individual suggestions and inputs. Some times students have lesser time available for to write a dream essay, the best solution they find is to buy a dream essay from custom writing company. Custom dream essay can save your time and you can get better grade in lesser time if your selection of custom company is good. You can safely order essay on dream with our custom essay writing company , then enjoy your time with friends and have fun.

Twitter Fiction. Really!

Twitter Fiction. Really! Twitter Fiction. Really! Twitter Fiction. Really! By Simon Kewin The Twitter microblogging/social networking site is an invaluable resource for writers. It can, for example, provide a stream of links to useful web pages or it can enable writers to keep in touch with editors, publishers or other writers.   You may not know, however, that Twitter can also be used to publish fiction directly. This may seem unlikely, given the 140 character limit on the size of a â€Å"tweet† (a Twitter post), but many people do use the system for precisely this.   Writing very short fiction is not a new development. Ernest Hemingway, for example, once wrote the following six-word story :   For sale: baby shoes, never worn.   This would fit into a tweet four times over. Hemingway reportedly considered it the finest prose he had ever written.   But writing such short fiction is by no means easy. Each word has to be placed with the utmost care. Achieving a satisfying story arc, or any sort of believable character description, is challenging. Often, the trick is to leave much of the story out; to imply it so that readers fill in the details for themselves. There is no time for scene-setting or preamble; you need to catch the key moment of the story. Not all stories written for Twitter will be successful, but trying to create one can teach you a lot about concise writing and careful word selection. If you’re interested in producing stories short enough to be published via Twitter, there are even magazines that specialize in doing so : markets you can submit your work to as you would for any other magazine. The following are recommended :   Thaumatrope – for genre fiction (SF, fantasy, horror) Nanoism – for more literary fiction PicFic – for stories based on a weekly pictorial prompt   Of course, there’s nothing to stop you publishing your own fiction tweets yourself if you wish to, perhaps including an appropriate â€Å"hashtag† so that other users can more easily find your work. Precisely how to do that is a subject for another article †¦ Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Freelance Writing category, check our popular posts, or choose a related post below:What is Dative Case?7 Other Types of Pronouns

America's Eating and Farming Disorder Essay Example | Topics and Well Written Essays - 750 words

America's Eating and Farming Disorder - Essay Example A country with a diet tradition does not require laws to govern their meals. Some authors claimed people could eat more meat and lose weight by avoiding bread and pasta. These are high protein, low carbohydrate diets, but these carbohydrates were eaten precisely to stay slim. New research tried to explain eating fat does not make people fat, and within a short time, bread and pasta were restored in supermarkets and restaurants. These changes in eating habits could not have occurred if the culture had deep rooted traditions about food and eating (2). These food faddists have kept increasing and are responsible for the dietary confusion among people. Countries such as France and Italy choose their dinner on the basis of pleasure and tradition and can eat â€Å"unhealthy† foods and remain healthier and slimmer than the Americans. The supermarkets have a section of garden fruits and vegetables and a meat section in the rear. They represent a wide range of biodiversity, with stocks of plants and animals (16). A majority of foods in supermarkets come from processed corn. This forms the industrial food chain and feeds the people most of the times. Even animals such as turkey, lambs and chicken are fed on corn; therefore America survives on corn (18). Soft drinks and sodas are sweetened with high fructose corn syrup. Corn has conquered most diets in America and the world and occupies a bigger percentage of the food chain. Foods such as hamburgers and Gatorade begin from corn. Through photosynthesis, a large percentage of carbon in the air is utilized by corn. This is then passed to the human body through meals. American botanists have cross bred corn to produce hybrids and farmers only have to buy seeds every spring instead of relying on natural reproduction of the plants (31). This process of producing excess corn does not have huge benefits to the farmer. Naylor is a corn farmer, who can barely support the people living on the farm and has to contribute to the food chain (36). Scientists have produced genetically modified organisms (GMOs), which are more expensive. They have high yields, but the profits have to cover for the high purchase prices. The high production has outrun the demand, which keeps the prices low. The farmers only have the option of producing more corn and rely on government subsidies for survival. Agricultural corporations like ADM and Cargill gain the primary benefits of the industrial food chain. They purchase cheap corn from the farmers and process it into high valued corn products that flood supermarkets and other food stores. In the olden days, farmers used horses for labor. The greenbelt was lined with ranches for horses and other animals. The introduction of tractors phased out the horses, and the ranches disappeared. Cattle and other animals were fattened on feedlots with corn (41). They are not allowed to feed on grass, and their meat has a high percentage of dangerous fat. These fats and bacteria are passed to humans, who prefer fattened beef due to its tenderness. Artificial fertilizer was applied to corn fields to supplement the fertility of Iowa soil. Soil fertility has shifted from reliance on the sun to reliance on fossil fuels. These chemical elements have destroyed the natural soil fertility and are passed over to the human body when they consume corn (45). Synthetic fertilizers phased

A Friend in Need Is Friend Indeed Essay Example | Topics and Well Written Essays - 1250 words

A Friend in Need Is Friend Indeed - Essay Example Broken houses and schools, gaping cracks in the land, blocked tracks with land slide and the stench of human flesh when you pass through an area, where there "used to be" a settlement, were the sights which had for the time being overpowered the beauty of the Nature. During John's initial deployment, while driving through the area seeing dead bodies of men, women and children, half visible and half buried in the debris of the accommodation, which they once thought to protect them from the hazards of weather, were a common site. John could not realize the beauty of the area due to these gory sights for almost six months. Then he was provided with an assistant Akbar. He was a local lad. 30 years of age, 5 ft 7, thin built, fair complexion and a sea of wretchedness in his eyes. Eyes do really say a lot. It was as if there had also been an earth quake in the eyes of Akbar which demolished all the foundations on which the palace of hope of better life is built. John noticed that his eyes only sparkle when they suddenly starts getting wet, sometimes talking with him and at times just sitting beside him looking around when they were driving through the area. John was sure that Akbar was the one whose life had been permanently and irreversibly shaken by the earth quake almost a year back. John was not sure how many times he wanted to ask about the back ground of Akbar. There were many questions keep coming to his mind. Did Akbar lose his loved ones in the earthquake How he thinks about the life now How he is managing his shock Does he require help Was there any way John can help him Was there any way he can bring back the sparkle in his eyes which was a common thing in any one's eyes who longs for life There seem to be thousands of more questions coming in the mind of John. All these questions keep on resonating in his mind, urging him to inquire, pressing him, teasing him and always making him feel as if his mind is occupied. Initially they come one by one, one questi on leading to another then another then another but soon their speed increase and they follow with such speed that John loose their comprehension and then they all merge into one big question "Should John ask Akbar about his past" Always there used to be two answers, one part of John saying "Yes" because Akbar was his partner and knowing his past was his moral obligation. The other part saying "No" as it will remind Akbar about his grief, increasing the dampness and quietness in his eyes and character. Which part to hear And which part was right Was not yet decided by John. On 20 April 2007, John along with Akbar was moving in the area on a jeep. It had just stopped raining. Both were sitting quietly. John was driving and enjoying the local beauty, it seemed that entire area had taken a bath and was looking fresh and pompous. While moving on the track, on one side were the mountain and the other 20 feet down below a stream flowing. The noise of stream could be heard as soon as the rain stopped as if it was requesting the clouds to give more of its basic ingredient. Every now and then the rain starts pouring down heavily (as if fulfilling the request of stream) and making sound on the roof of the jeep to an extent that John and Akbar could not talk, if at all they tried. But Akbar was not at all interested in talking as always. Giving short and crisp answers to any inquiry made by John. As they

Video game console Essay Example for Free

Video game console Essay A video game is an electronic game that involves human interaction with a user interface to generate visual feedback on a video device. The word video in video game traditionally referred to cathode ray tube (CRT) display device, but it now implies any type of display device that can produce two or three dimensional images. The electronic systems used to play video games are known as platforms; examples of these are personal computers and video game consoles . These platforms range from large mainframe computers to small handheld devices. Specialized video games such as arcade games, while previously common, have gradually declined in use. The input device used to manipulate video games is called a game controller, and varies across platforms. For example, a controller might consist of only a button and a joystick, while another may feature a dozen buttons and one or more joysticks. Early personal computer games often needed a keyboard for game play, or more commonly, required the user to buy a separate joystick with at least one button. Many modern computer games allow or require the player to use a keyboard and a mouse simultaneously. A few of the most common game controllers are gamepads, mouse, keyboards, and joysticks. Video games typically use additional means of providing interactivity and information to the player. Audio is almost universal, using sound reproduction devices, such as speakers and headphones. Other feedback may come via haptic peripherals, such as vibration or force feedback, with vibration sometimes used to simulate force feedback. The present era is the age of modern communication technology is an integral part of youth lives in the twenty first century. The world of electronic media however is changing dramatically; the vast majority of youth have access to multiple media. Most have internet and video game access and a significant portion have cellphones and iPads. Video games have been an important part of our culture (Sherry 2001). The term Video game in the broadcast possible sense is a form of computer based entertainment. Youth play video games for fun with the goal of progressing to the next Level (stage in playing games) and eventually conquering the opponent whether that’s another player or the computer. What’s more the social aspect sharing tactics experiences and explanation helps cement what they have learned. Opportunity for gaming are everywhere and teens are playing video games frequently. Educational video games, handheld device and media production tools can allow young students to see how complex language and other symbols systems attached to the world. From the first rock arrow heads to globe spanning communication network, human have attempted to use technology in improving length and quality of life. Video games are digital entertainment media that utilize both audio and visual channels to capture the audience attention and immense the in the developers vision. In many cases, this involves putting the player in the role of the avatar that interacts with the in game cases. In essence the player is the star of an interactive movie he sees his avatars action portrayed on screen for his entertainment. It logically follows that the aesthetics for video game should attain similar standards to that of a movie, the quality of both visuals and sound should be high. According to Anderson, Buckley and Gentile 2007; Anderson and Bushman 2001: Anderson Carnagey, Flangnan, Benjamin Eubanks and Valentine 2004; Anderson Dill 2000, Experimental and longitudinal and meta-analytic data indicate that playing violent video games increase aggression hostility and aggressive thoughts. According to Hannon, 2007 Epstein, Beeches, Graf and Roemmich 2007. Games with positive content show positive effect. For Example, playing a dancing Video Game can help children lose weight Konami Dance Revolution 2007. Today, sophisticated video games require players to pay constant attention to the game rather than passively watching a movie. This has both positive and negative impact on the player. 1. 2STATEMENT OF THE PROBLEM It’s worth thinking about video game habits. The rapidly evolving nature of video game graphics, violence, and realism cautions against any definitive statement about the impact of video games on social behavior. According to an article by Sheri Rauh (2006), â€Å"Video Game Addiction No Fun† addiction was defined by Dr.Michael Brody as, â€Å"The person needs more and more of a substance or behavior to keep him going. If the person does not get more of the substance or behavior, he becomes irritable and miserable. † According to the Report of the Council on Science and Public Health on the topic of Emotional and Behavioral Effects, Including Addictive Potential, of Video Games, (2007) the committee stated that they had engaged in a thorough study of how video games were affecting lives but had insufficient evidence that playing video games for more than two hours per day could be considered an addiction. However, they did recommend that two hours of screen time, television, video games and computers was the maximum amount of time that anyone should have every day. In Samaru, due to the establishment of many game centers, many youth that nowadays find freedom too early to laze around. Sometimes some of them sneak through tightened blockages to video centers to satisfy their craving which at the long run help them in derailing them from the path of morality. It does not only constitute distraction but loss of other invaluable assets like time, money and domestic disobedience. Therefore study becomes necessary in other to know what these youth gratify from by spending so much time in game centers playing games. 1. 3RESEARCH QUESTIONS The study shall seek answers to the following questions: 1. Does regular playing of the game teachesteach you how to play the game in reality? 2. What are the pleasures derived from playing the game? 3. Why do youth prefer playing soccer play station to other games available to them? 4. Does regular playing of the game divert them away from other pressing responsibilities? 1. 4RESEARCH OBJECTIVES. The aim of the study is mainly to provide for an empirical base for understanding what gratification do youth derive from constant playing of video games. As such, the specific objectives of the study are as follows: 1. To know the pleasure youth derive from playing video games. 2. To know if playing soccer play station teaches youth how to play football in real life 3. To know the reason why they prefer play station soccer to other available game. 4. To know if the game deviate them from their responsibilities. 1. 5SIGNIFICANCE OF THE STUDY. This research work will be of significance because it will know what the youth in Samaru gratify from playing video games specifically soccer play station and what impact does playing it have on them. The research will be able to show what intension they have when packaging the content and to let us know the regulatory body controlling video game content. Finally the research work will be adding to the academic knowledge. 1. 6SCOPE Video game has been and will continue to be a highly popular form of entertainment for the last 30years. They encourage player to become part of the games, sport games like soccer, wrestling motor and bike racing etc. These games consoles have different models e. g Play Station 1, Play Station 2, Play Station 3 and the newly xBox. Therefore this study will focus on the use and gratification of video games specifically soccer play station as regards to the joy they derive craving immorality and how the usage has increase socialization among youths in Samaru. 1. 7LIMITATION The research will have much limitation which will be made know at the end of the research work. 1. 8JUSTIFICATION OF THE STUDY The study is necessary or problematic because it is important for the community and the youth at large to know the effect of video games on their ward and to know how far they can follow the laid down rules given by the gaming regulatory bodies on the type of game that their ward can be exposed to. 1. 9DEFINITION OF TERMS Video Game: The term video game generally refers to interactive entertainment programs that are projected onto television-type screens, either by coin-operated arcade games or dedicated game-playing computers called video-game consoles. Electronic Games: Electronic Games, interactive hardware or software played for entertainment, challenge, or educational purposes. Emotions: Signifies a reaction involving certain physiological changes, such as an accelerated or retarded pulse rate, the diminished or increased activities of certain glands, or a change in body temperature, which stimulate the individual, or some component part of his or her body, to further activity. Gratification: The highest stage of Satisfaction, fulfillment, indulgence, enjoyment, pleasure, delight REFERENCE Asika (2002) Research Methodology in Behavioral Science. Ikeja Logoji Longman Nig Plc. American Medical Association. (2007). Report of the Council on Science and Public Health. (CSAPH Report 12-A-07). Retrieved from www. ama-assn. org/ama1/pub/upload/mm/467/csaph12a07. doc Rauh, S. (2006). Video Game Addiction No Fun. Retrieved from http://www. webmd. com/mental-health/features/video-game-addiction-no-fun Bushman, B. Anderson, C. (2002) Violent Video Games and Hostile Expectations: Test of the General Aggression Model. Personality and Social Psychology Bulletin, 28, 1979-1986. Braun C. and Giroux, J. (1989), Arcade video Games: Proxemic, Cognitive and content Analysis, Journal of Leisure Research, 21 92. Dill, K. E. , Dill, J. C. Video game violence: a review of the empirical literature Aggressive and Violent Behaviour, 3. 407 428 Microsoft  ® Encarta  ® 2009.  © 1993-2008 Microsoft Corporation. All rights reserved. Gentile, D. A. Anderson, C. A. (2003), Violent Video Games: The newest media violence hazard. In D. A. Gentile (Ed), Media Violence and Children. Westport, CT: Praeger Publishing.

The Causes of Gallbladder Attacks Essay -- essays research papers fc

The Causes of Gallbladder Attacks Outline I. Introduction: It is estimated that approxiamately 10 to 20 percent of the population in the United States and Western Europe are currently being affected by Gallbladder attacks. Thesis statement: These attacks are mainly caused by the development of gallstones in the gallbladder. II. Definition. A.  Ã‚  Ã‚  Ã‚  Ã‚  Gallbladder B.  Ã‚  Ã‚  Ã‚  Ã‚  Gallstones III. Causes. A.  Ã‚  Ã‚  Ã‚  Ã‚  Obesity B.  Ã‚  Ã‚  Ã‚  Ã‚  Estrogen C.  Ã‚  Ã‚  Ã‚  Ã‚  Ethnicity D.  Ã‚  Ã‚  Ã‚  Ã‚  Age and gender IV. Symptoms. A.  Ã‚  Ã‚  Ã‚  Ã‚  Chronic indigestion B.  Ã‚  Ã‚  Ã‚  Ã‚  Sudden, steady and moderate-to- intense pain in your upper abdomen C.  Ã‚  Ã‚  Ã‚  Ã‚  Nausea and vomiting V. Diagnosis. A.  Ã‚  Ã‚  Ã‚  Ã‚  Ultrasound B.  Ã‚  Ã‚  Ã‚  Ã‚  Cholecystogram Conclusion It might sound interesting to explore the reason why so many people are currently being affected by these attacks. According to statistics, 1 out of 8 men and 1 out of 4 women will have gallstones or gallbladder problems before they reach the age of 60. What then is the Gallbladder? The gallbladder according to Dorland’s Medical Dictionary is ‘the pear shaped reservoir for the bile on the posteroinferior surface of the liver, between the right and the left quadrate lobe, from its neck the cystic duct projects to join the common bile duct’. The function of the gallbladder in the human body is to solve and concentrate bile, which is produced by the liver and is necessary for proper digestion of fats. What are Gallstones? Gallstones form when the liquid stored in the gallbladder hardens into pieces of stone-like material. The liquid, called bile is used to help the body digest fats. Bile is made in the liver, and then stored in the gallbladder until the body needs to digest fat. At that time, the gallbladder contracts and pushes the bile into a tube—called the common bile duct—that carries it to the small intestine, where it help with digestion. Bile contains water, cholesterol, fats, bile salts, proteins, and bilirubin. Bile salts breaks up fats, and bilirubin gives bile and stool a yellowish color. If the liquid bile contains too much cholesterol, bile salts, or bilirubin, under certain conditions it can harden into stones. They may occur as a simple, large stone or many small ones. Gallstones are mixtures of compound, but are mostly cholesterol. According to studies many people have gallstones and never know it. Matter of fact, gallstones often cause no symptoms ... ...h a type of surgery called Cholecystectomy. The Non-Surgical approaches are used only in specific situations such as when a patient’s condition prevents using an anesthetic. In such cases, Oral dissolution therapy is used. In conclusion, 1 out of 10 people are at risk for gallbladder attacks. Gallstones are the main reason for these attacks. If you’re older, a female or overweight and have a sedentary lifestyle, a diet high in fat and sugar, you pose to be a potential candidate for these painful attacks. Bibliography Dorland’s Medical Dictionary http://www.lap-associates.com/SurgicalServices/biliary.html http://www.marysherbs.com/heal-gal.html Mayo Clinic Health Information. â€Å"What are Gallstones?† 11 Nov 2000< http://aolsvc.illness.aol.com/DS000165/main.html> http://www.med.upenn.edu/~surgery/clin/gallblad.html http://wwwmedocs.ucdavis.edu/IMD/420B/esylabus/biliary.html http://www.moreton.com.au/ana/handbook/gall.html National Digestive Diseases Information Clearinghouse. â€Å"Gallstones.†< http://www.niddk.nih.gov/health/digest/pubs/galstn/gallstns.html> http://www.wellweb.com/nutri/dieting_and_gallstones.html http:// www.yourhealth.com/ahl/1608.html

Colgate Max Fresh Essay

Gross world product up 2.5% in 2005, following two years of < 1% growth. Overall emerging market economies exploding; + 10% GDP growth in China and + 6% growth in Latin America. Political values in emerging markets may make it difficult for foreign competition to enter market without domestic partner and / or; foreign investment & market diversification less attractive (import / export tariffs). Situational Analysis Situational Analysis Industry Purpose of the Oral Personal Care industry is to prevent teeth and gum diseases and deliver cosmetic benefits. Scope of the industry includes toothpaste, floss, mouth rinses and toothbrushes. Industry Definition Competition Colgate has dominant market value share in China (32%) and Mexico (82%). China market fragmented with Colgate & P&G representing 53% of share. Situational Analysis Industry Product Development growth strategy with launches of premium tier brand extensions Crest Whitening Expressions (US) Crest With Scope (US), Colgate Icy Fresh (China), Crest Cool Expressions (MX). Brand Position: Competition Strategy (P&G) C+S = toothpaste + mouthwash + whitening CWE / CCE = flavor + toothpaste + whitening Entering Emerging Markets under its Crest brand without JV partners. Leveraging x-brand scale with Crest + Scope. Built its brand around therapeutic benefits, while cosmetic benefits market growing fastest in Emerging Markets. Innovating in cosmetic segment; a historic Colgate stronghold. Heavily invests in advertising behind new product launches. Situational Analysis Growth Market Strategies Porter Five Forces Analysis Global Oral Personal Care Colgate Palmolive Oral Care SWOT Analysis Situational Analysis Marketing Strategy Pricing: Positioned as a super-premium brand, price parity to Crest Cool Expressions (14.99 – 15.99 pesos). Marketing Budget: $2MM marketing budget aimed to drive trial through in-store merchandising, sampling, and public relations. Corporate Marketing Strategy Objectives Colgate Max Fresh (CMF) Mexico Marketing Plan Strategic Growth driven by high margin core business. Advertising focused on high margin products and high potential markets. Innovation driven: 40% of sales from products launched in past 5 years. Tactical Growth Strategy: Product Development; Super Premium segment Growth Targets: China 2% YR1, 2.8% YR2; MX 5% YR1, 6% YR2 value share. Will require trading up consumers. Value Proposition: CMF would drive new dimension of freshness Target Market: Geared towards 18-34 yr. old adults (female oriented); augment Colgate’s strong competitive position in Value & Mid-Tier. Situational Analysis Marketing Strategy Will US developed media plans translate? Can Colgate effectively trade-up consumers? What impact will cannibalization have on profitability? Is market large enough in Mexico for premium segments? Will benefits of CMF convey to Mexico consumers? BASES testing and Consumer Viability Index showed marginal promise.. CMF Marketing Concerns for Mexico Symptoms of Colgate Palmolive’s Primary Problem Emerging Market consumers are price sensitive Crest attacking cosmetic segment Consumers experiment through trial vs. large initial purchase Despite Growth in key areas Colgate-Palmolive operating profits and net income are down. +6.5% unit volume growth +7% sales dollar growth +0.1% growth in gross profit margin -2% Operational Profit -7% Net Income To drive growth Colgate-Palmolive is looking to focus on higher margin core businesses. Core Elements of the Strategic Problem In the US toothpaste market CP is seeing a 3.1% increase in volume of sales attributable to the Super Premium Toothpaste Category. Global Strategic Opportunity exists in the Premium Toothpaste market. Represents $75 M sales dollar increase and total market cap of $409.5 M dollars Only the Premium Toothpaste Category is growing at a substantial rate. In 2004 CP captured ~60% of that Sales Dollar Increase in the US largely dues to the introduction of Colgate Max Fresh. In order to continue to grow CP must find a way to develop their Premium Toothpaste product CMF in emerging countries. Colgate Palmolive’s Primary Problem Would the costs of adopting CMF in each new country provide sufficient incremental sales and profits to justify the added complexity of localized marketing and rollout plans associated with those new markets. Colgate-Palmolive must continue to globalize its Premium Toothpaste Strategy. Any solution must balance they cost of localization with the expected sales and profit increase for each new market. Also it is in Colgate-Palmolive’s best interest to develop reusable guidelines as it approaches other new markets similar to China and Mexico. Colgate Palmolive’s Secondary Problems Type 1: Establish a tactical marketing plan for the CMF rollout in an emerging market where Colgate-Palmolive has little previously established presence(China) Type 2: Establish a tactical marketing plan for the CMF rollout in an established market that has high competitor activity(Mexico). In order to establish an effective global strategy two types of secondary problems must be solved in the Colgate Max Fresh Case Study: Any solution must balance they cost of localization with the expected sales and profit increase for each new market. Secondary Problem Detail Need to introduce a product to push Colgate-Palmolive profitability Colgate has worldwide share, the only way to expand is to drive high margin business. China(new markets) have strongly entrenched local brands. Colgate Max fresh will need to compete with its own joint venture brand Darlie(High End). Due to new product introduction at the Super Premium Toothpaste Market competitor Crest has 3% growth year to year, Colgate Equity Brands have been stagnant for 3 years. CP is not only loosing out on possible profits but also slowly loosing market share to its #1 competitor. Market is unfamiliar with CMF â€Å"breath strips† US Marketing Video will be ineffective due to the US Star involved. Is it worth creating new celebrity backed marketing content? Will the Go Big or Go Home strategy work in China and other similar markets? How can Colgate-Palmolive best enter the Chinese Market with CMF. China Secondary Problem Detail Colgate-Palmolive knows P&G will be introducing Crest Cool Expressions(CWE) in Mexico in the near future. CO must develop the best marketing plan to stunt P&G Crest Cool Expressions while protecting their overwhelming market share. 82% Value share for Colgate-Palmolive CP needs to create a marketing plan to introduce CMF with limited budget and maximize regional utility. Due to CP’s large inherent market share, the goal of the Mexican campaign will be to maximize the product funnel. There is a large opportunity present to upsell customers from the Big Red Brand toothpaste to the new CMF toothpaste. Mexico See Exhibit 17 – Will waiting to introduce CMF until after the CWE product introduction change the company estimates of profitability? Can the Mexico Snowsurfer commercial be better standardized for global marketing plans? Going forward how will CP utilize this marketing plan for future markets? Colgate-Palmolive Company Alternatives Locally make the clear bottle Works for China, not Mexico China Allows for ease of expansion of the Colgate Max Fresh brand in clear bottle to other regional locales Also, provides future capabilities for use in other new products Problems: This does add 20% variable cost to COGS Initiates a 6 month delay on production $1.5 M sunk cost before production Alternatives Colgate-Palmolive Company Alternatives Regional Market Alternatives Mexico China Colgate-Palmolive Company Alternatives Provide more trial availability with the smaller packages to sway more to give CMF a try CMF has the breath strips or â€Å"cooling crystals† within the toothpaste, therefore bundle the breath strips package with CMF to build awareness. Stop utilizing celebrities to promote CMF Provide regional flavors Keeps product as a premium product Cost of $200,000 per flavor Has shown promising outcomes in other regions In China, Crest utilized a tea flavor and Colgate a salt flavor In Russia, after releasing a local flavor, the toothpaste market share rose from 11.8% in 2002 to 24.9% in 2005. Colgate-Palmolive Company Alternatives Allows for greater differentiation between the CWE toothpaste In Mexico, drop the price from 15.99 pesos to 14.99 pesos to protect a greater share of CP market share. In Mexico and other markets CP is highly entrenched in, utilize clear bottle In Mexico, Keep the price at 15.99 pesos Implementation Strategic Vs. Tactical Plans The strategic plan moving forward for emerging markets will be to use an easily customizable commercial and adapt it to multiple countries Colgate is the dominant toothpaste brand world wide, so our primary goal will be to prevent Crest from gaining market share and also to upsell our existing customers to the super premium segment We agree with the decision to use a celebrity commercial in China due to the size of the market share the Crest is cultivating Each region and culture has a different set of values and preferences Each region will have a unique tactical plan to maximize effectiveness Jay Chou Colgate Max Fresh Commercial Implementation in China Dispensing the toothpaste in clear bottles to build brand awareness Colgate-Palmolive has invested a large amount of capitol in the Max Fresh marketing campaign Maximize the return on investment by: Transition to less expensive packaging once consumers are familiar with product Include breath strip samples with Max Fresh tooth paste in selected markets Snowsurfer Commercial (English Dub) Implementation in Mexico Our strategies in Mexico will be very similar to our plan in other emerging markets Focus will be on preserving our market share instead of new growth Use clear bottle and breath strip samples in select markets to increase brand awareness Colgate accounts for 82% of total market share compared to 10.2% of Crest’s total market share Crest + Scope only accounts for 3%of total market share Set price at 14.99 pesos per 100 ml We will re-evaluate our Colgate Total (19.36 pesos per 100 ml) marketing campaign to focus on the affluent 40+ age group to minimize cannibalization Implementation in Brazil Characteristics of the Brazilian Market 71% of Brazilians agree that â€Å"music is an important part of my life† 33% have participated in trips to the beach in the last 30 days 76% agree that â€Å"it is important to be attractive to the opposite sex† 65% agree that â€Å"it is important to keep young looking† 32% express the desire for plastic surgery in order to improve their appearance Statistics from Geoff Wicken, KMR Group Tactical Strategy Brazil Vollyball is the 2nd most popular sport in Brazil To become a sponsor on the FIVB circuit, we must apply by July 31, 2006 Update packaging to include â€Å"Made in Brazil† The busy season in Rio De Janeiro December to March, so we recommend kicking off a medial marketing campaign in October 2006 This will give Colgate-Palmolive a chance to evaluate the success of the BreathStrip samples in China and Mexico If we do not see the return on investment we will not include the promotional packaging in Brazil Brazilians place a high emphasis on being attractive to the opposite sex, which means there could a tremendous opportunity to market Colgate Max Fresh as a product that will whiten teeth and make you more â€Å"kissable† Adapt the SnowSurfer commercial to the Brazilian market Sponsor a national beach vollyball tournament Conclusion Colgate-Palmolive is actively seeking ways to increase their operating profit and net income Introducing new high margin products to emerging markets will be critical to their success Marketing Colgate Max Fresh as efficiently and effectively as possible will be necessary in helping us achieve our financial goals UNILEVER

Gender culture and ethnicity

The understanding of the terms gender, ethnicity, and culture and their influence on the family is the core factor in this paper. These terms have diverse definitions though the understanding is basically the same. This is because the terms are applied differently in different social set-ups. Culture can refer to the common beliefs, values, symbols and meanings, passed on from one generation to another in time.Ethnicity would refer to a common ancestral linage, sense of belonging, and is a major factor in the determination of identity through which communities evolve and develop common value systems and. Gender, as a term has two components mainly role and identity it is the characteristics that society and individuals attach to males or females. Gender identity is the private sense of being masculine or feminine. While gender roles are the prescribed expectations of society towards men or women. Table of contents Abstract 2 Introduction 4Understanding of gender, culture, and ethnici ty 5 Family rituals, traditions, and transitions 7 Conclusion 9 Reference †¦10. Introduction The combined roles of gender, ethnicity, and culture have an important impact in any family set-up. While gender identity is a private perception of being masculine of feminine the expectations of society is what mainly determines an individual’s perception of the same (McGoldrick et al 1996). Although the roles of gender are dictated by the greater society transitions in families and exposure can bring a shift from the norm.While culture would refer to the common beliefs, values, symbols and meanings, passed on from one generation to another in time (Goldenburg & Goldenburg, 2000), this is always subject to change as value systems are dynamic and are influenced by outside factors such as education and to a large extent globalization and its effects on individuals. While ethnicity would refer to a common ancestral linage and sense of belonging (McGoldrick et al,1996), it does not change what changes is its influence in the individual’s interpersonal relationships as other factors come into play.These factors are mainly exposure and education. Understanding of gender, culture, and ethnicity A three-generation family genogram. Legend Examples of gender roles in my family of origin. The gender roles in my family of origin were not quite clearly spelt out. This is because as society in Chile would demand the men were the family bread winners, and they carried the family’s vision. However, we were brought up from a tender age by our mother almost single handedly. The reason being my father had an alcoholic problem which led into a troubled marriage ending in divorce.My mother had to work to bring us up. The preservation of family traditions is the prerogative of the man and this was done by our paternal grandfather. Now that he is quite old, family traditions are no longer adhered to unlike the case in the past. People of different race or ethnic o rientation, were not welcome in our family. The major reason being the older generation was not accommodating to them. The feeling among the family was the people of different race or ethnicity were second class citizens.The roles of men and women were not clear since in my family my father was absent and my mother performed the roles that society regarded as masculine such as working to raise the family. Women were normally expected to stay at home as housewives taking care of the children and day-day household chores. An outsider is any person who does not belong into our family ancestral blood-line or assimilated into the family by way of marriage. These were treated with suspicion and at times contempt. Whereas an insider is that person born into the blood-line or married into the family line, and were treated with respect.These messages have broadened my view of interpersonal relationships. Biases, prejudices, and stereotypes. Biases, prejudices, and stereotypes learnt: I came to look down upon domestic servants as a low class people. This is basically from the stereotyping in our society, since these jobs were mainly for the uneducated and were lowly paid. People of different color or ethnicity were seen as second class and were marginalized in every sphere of life including the job market. Education in our family was seen as the only means to getting acceptable standards of living. Family rituals, traditions, and transitionsRituals in my family. Saying prayers every day before dinner was a ritual our family grew up with. This occurred because my mother was a strong religious woman who instilled moral and religious values in us. She was a strong Catholic woman and prayers were the family cornerstone. Since my paternal grandparents are still alive and are the stronger side of our family, the entire family as well as the extended family needs to congregate at our grandparents’ home for holidays like Christmas. This will bring our father back into th e family as we spend time together and reflect on the events of our lives as a family in the past year.It will help all the family appreciate each other and provide room for change where necessary. In developing a ritual for a family one has to first understand the daily or calendar routine of the family. A family ritual assists the family to develop close bonding. Spending good quality time together especially at the dinner table is one ritual that would serve this purpose. At this time the family members would reflect on the events of the day and issues that arise can be discussed at this time. Dinner needs to be served at a time convenient to all members of the family.This will assist the family to grow as a close knit unit where each family member is responsible for the general well being of the family as a whole. A tradition in my family. As we grew up one tradition was to visit our paternal grandparents every holiday. We would spend time with them at the beach over the summer holidays for as long as two months. They were a loving couple and very close to their family. The time we would spend with them helped me as I grew to appreciate family bonding as I felt the love and warmth they gave to all of us. This affected me directly because I did not see the same love and affection between my own parents.My parents were divorced after a troubled marriage, since my father was an alcoholic. The time spent with our grandparents made me appreciate the institution of marriage as a life-long commitment. Transition in my family. One major transition in our family was my father’s alcoholic problem. Alcoholism destroyed our family structure in that my parents got divorced when we were young children and we were brought up by our mother almost single-handedly. In my country Chile, men were the bread winners and household heads while women were basically housewives. This was however not the case in our family. Our family was a woman-headed household.It was my mot her who instilled religious and moral values in us. She was the one who carried the family burden although our father would help us occasionally. A tradition in my family that needs to be changed. A tradition that needs to be changed in our family is that of employing maids, chauffeurs and all sorts of servants. As much as this helps in the growth of the national economy in terms of employment, at the family level it drains family resources and also encourages a dependency syndrome in the children. This is because they grow up seeing other people do things for them, and therefore lack a sense of responsibility.It does not help in molding children into responsible adults. This tradition needs to be changed and families should only employ a minimal number of servants leaving the children and young adults with some responsibilities to take care of. This would help our family in that the men would grow up dealing with their responsibilities as society demands and not leave their househo lds to be headed by their wives. The women will grow to be strong women like our mother being able to provide for their families even when the men neglect responsibilities.Conclusion In conclusion, the influence of gender, culture and ethnicity has greatly molded my family. Gender, culture and ethnicity need to be understood in a modern sense since they are the major sources of stereotyping. The influence of exposure and education is what has positively impacted on the families inter personal relationships. References Goldeburg, I. , Goldenburg, H. (2000). Family therapy 5th ed. Australia: Brooks/Cole McGoldrick, M. , Giordano, J. , & Pearce, J. (1996). Ethnicity and family therapy. New York. Guilford

Cindy Sherman essays

Cindy Sherman essays Terror and mockery come together in the portraits of Cindy Sherman on display at the Crocker Art Museum. Walking into the large, dimly lit ballroom, one may begin to feel a slight sense of trepidation as the viewer looks around to find nine sets of beady eyes watching one's every move. Sherman produced her History Portraits during the late eighties and early nineties, nine of which are displayed at the museum. In her portraits she uses lush fabrics, lavish jewelry, and false body parts to decorate herself in these self-portraits. Her portraits have been know to cause discomfort in the viewers who find the general stereotypes, depicted in her portraits, amusing, yet confusing and terrorizing. Sherman's Untitled #225 (Blond Woman) triggers those exact emotions. The portrait is a large colored photograph created in 1990. An eighteenth century blond, Madonna-like, young lady sits poised with one hand on her exposed artificial breast as if she is nursing a baby. She is well dressed in a blue satin dress, small white beads laced through her braided hair, and a tiara atop her head. Her icy, blue eyes stare off to the left with a harsh, cold expression. With her breast aimed high, spewing fluids, in the same direction as she stares, it is difficult to imagine what is going through her head, however it is clear that it is something of an almost vindictive and unforgiving nature. Possibly, she points her breast toward a man who betrayed her or harassed her. The overall painting, much like the others in the exhibit, is generally flat, yet she uses contouring lines and overlapping to give the paintings depth and perception. Like Untitled #225 (Blond Woman), Sherman's Untitled portrait #198 (Feather Mask) also stirs a sense of uneasiness. The portrait is a color photograph created in 1989. A woman with an open salmon colored shirt exposes both artificial breasts as she sits with a large, blue feather mask covering her face...

Mail Delivery Could be Even Slower Than USPS Admits

Mail Delivery Could be Even Slower Than USPS Admits Due to its unreliable tracking system, the U.S. Postal Service (USPS) may be delivering your mail even more slowly than it has claimed, according to the Government Accountability Office (GAO). Background After increasing its own long-time 2-day delivery standard for First-Class mail to 3-days in January, 2015, the cash-starved USPS proceeded to close or consolidate 82 mail processing plants nationwide over the objections of all 50 U.S. Senators. [ See: Why for Mail Delivery ‘Slow’ is the New ‘Normal’ ] The effects of those actions revealed themselves in August 2015, when a federal inspector general notified the USPS that the number of First-Class letters being delivered at least a day late had increased by 48% in the first 6 months of 2015 alone. Mail May be Even Slower, GAO Finds But lowered standards or not, the GAO’s investigators reported that the Postal Service’s system for tracking and reporting delivery time is too incomplete and unreliable to determine how late the mail really is being delivered. According to GAO auditors, the reports created by the USPS’s mail delivery tracking system â€Å"do not include sufficient analysis to hold USPS accountable for meeting its statutory mission to provide service in all areas of the nation.† In fact, the GAO found that the USPS’ system tracks the delivery times of only 55% of First-Class mail, Standard-Class mail, periodicals, and packages. Delivery times of mail without tracking barcodes are not reported. â€Å"Incomplete measurement poses the risk that measures of on-time performance are not representative, since performance may differ for mail included in the measurement, from mail that is not,† stated the GAO. â€Å"Complete performance information enables effective management, oversight, and accountability.† In other words, the USPS doesn’t know exactly how slow its mail delivery service has become. Spreading the Blame The GAO also placed some blame on the Postal Regulatory Commission (PRC), the presidentially appointed body responsible for overseeing Postal Service operations. Specifically the GAO criticized the PRC for failing to determine why the USPS’s delivery time tracking data are not complete and dependable. â€Å"While PRCs annual reports have provided data on the amount of mail included in measurement, they have not fully assessed why this measurement was incomplete or whether USPS actions will make it so,† GAO investigators wrote. While the PRC has the power to direct the USPS to improve its delivery time tracking system, it has so far failed to do so, noted the GAO. Meanwhile, in Rural America The GAO also pointed out that the USPS is not required to – and so does not – track or report delivery time data for mail sent to rural addresses. While several members of Congress have pressured the USPS to study and report on its rural delivery performance, postal officials have stated that doing so would be too costly. However, as the GAO pointed out, the USPS has never provided Congress with cost estimates to prove it. â€Å"Such cost information would be useful for Congress to assess whether developing this information would be appropriate,† wrote the GAO. In 2011, the PRC criticized the USPS for failing to adequately consider the impact of its still on-hold plan to end Saturday mail delivery on rural America. â€Å"As my colleagues and I have heard †¦ [mail] service across the country, particularly in rural communities, is suffering,† said U.S. Senator Tom Carper (D-Delaware) chairman of the Senate committee that oversees the USPS in a statement on the GAO report. â€Å"To fix these service problems, we need to figure out their root causes,† Carper continued. â€Å"Unfortunately, the [GAO] found the delivery performance results that the Postal Service and Postal Regulatory Commission provide do not give Congress or postal customers an accurate assessment of service.† What the GAO Recommended The GAO suggested that Congress â€Å"direct† the USPS to provide reliable estimates of its costs to report on mail delivery performance in rural areas. The GAO also called on the USPS and PRC to improve the â€Å"completeness, analysis, and transparency† of its mail delivery performance reports. While the USPS generally agreed with the GAO’s recommendations, it also noted that it â€Å"strongly disagrees with the conclusion that our current service performance measurement is not accurate.† So, like your mail, don’t expect the results to be delivered anytime soon.

Research Paper On Stem Cell Research Legislation And The Related Legal

On Stem Cell Legislation And The Related Legal Issues - Research Paper Example The issue of stem cell research legislation came to the scene in late 1998 when researchers realized the isolation of human embryonic stem cells. This discovery was done by Dr. James Thomson and it gave an immense promise for new means of disease treatment. Today scientists are finding news ways of using these stem cells in repairing worn out tissues. The history of stem cells research involves human stem cells as well as animal stem cells. The stem cells are usually found in the embryos like in adult creatures. In November, 1998, James Thomson who discovered the stem cells isolated cells from the internal cell mass of early embryos and went on to build up the initial stem cell lines. At the same time, germ cells were derived from cells in fetal gonadal tissue by John Hopkins. They were referred to as primordial germ cells. It is from both stem cells and the primordial germ cells that pluripotent cells were developed. In human cell research, a blastocyst which came from in vitro fert ilization was used. In 2000 funding of such research was allowed by President Clinton but only from cells of aborted human fetus. However later president Bush allowed it on existing human embryonic stem cell lines as noted by Furcht, Hoffman and Reeve (2011). How It Compare To Comparable Statutes in the Rest of the World The argument of using the embryo for stem cell research is becoming a worldwide concern, varying from country to country. However, some parts of the world seem to be on board in relation to stem cell research and its great role appears to be making a difference. The research is also getting backed up with government financing and grants. In China, there is the StemCells China which connects people all around the Globe with active stem cell treatment centers in country. The stem cell therapy and umbilical cord stem cells are relatively unestablished in the west and have experienced a long history. Doctors treating patients in these centers have come across hundreds o f cerebral palsy. Most of the genetic disorders react well to umbilical cord cells as well as cord blood cells. In Australia there is the Australia Stem centre and the embryonic stem cells are acquired from embryos from eggs fertilized through the in vitro fertilization procedures in the clinics. From this the spare embryos not needed during implantation are used and donated for purpose of research only with consent from donors. However in Australia it is illegal to conduct research from naturally conceived embryos thus these cells are not derived from fertilized eggs within the woman’s body. This is because of the fact that embryos are not particularly created for research functions. There has been a wide range of views on human embryonic stem cell research in world. The increasing case of those against embryonic stem cell research is based on the idea that it is destructive to human embryo according to Lanza (2004). For instance, for those who perceive a fertilized egg as a live consider the research pure misery. Other countries consider it as group of cells with the possibility of becoming a human but not an actual human and in this case stem cell research is encouraged. However there seems to be global agreement to the issue of stem cell research particularly its significant contribution to the society thus making many countries support it according to Kelly (2007). As a result there is